A take on yet another brilliant advert. But first, kudos to the person/agency behind the idea which changed Surf Excel forever - Stains Are Good. An idea which is one of the best living testimonies to the concept of 'brand re-invention'. An idea which leaves almost nothing for competitors to exploit. An idea which, besides changing the brand, changes the category dynamics as a whole.
The Indian avatar of the idea continues to impress consumers and critics alike. And the latest in series depicts the story about a school teacher who is upset over the death of her dog, and how stains bring a smile to her face. The story is touching and the music is nice. The kid who plays the lead in the advert is too good with weird sounds and expressions, and it seems that he's actually having a ball in the mud. Cute.
Daag Achhe Hain, and so is this advert. Enjoy.
Subscribe to:
Post Comments (Atom)
10 comments:
I just saw this ad on tv!!!
nice!
:-)
I saw the other ads too.. thanks to recommedations from YouTube. None of them.. NONE .. is any less .. AWESOME.
when the kid grows up, it won't seem so rosy.
good stuff Buddy! and yes u r rtie...Daag acche hai concept has gone a long way in Brand reinvention......
Thanks everyone.
@Raja: I agree.
@Taran: :))
Nice ad, cute and awesome act...!!
True, the daag aache hain concept swept off all other contemporaries. Bhat an idea sirjee. :)
amazing ad. i think after the 90's cadbury ad. kuch khass hai... this ad is the only one that really brings smiles to our face unknowingly.
@ Nikhil: :-)
@ Shivam: Yes, so true. That's again an amazing advert. But I somehow didn't find the Big-B adverts screened a while ago.
Post a Comment