The height of creativity :-)
Showing posts with label Adverts. Show all posts
Showing posts with label Adverts. Show all posts
Tuesday, 15 December 2009
Wednesday, 16 September 2009
Rahul Ki Life Badalni Padegi
After writing about a couple of great adverts, I just thought I'd flip. So here's a TVC, which in my view, would surely win the 'Advertising is a Joke' Award, had there been one. And I am sure that the agency, Percept, will still be happy to get an award, doesn't matter which one.
Watch this one and laugh out loud for all the wrong reasons.
Let's start the autopsy now. The commercial starts with Deepika consoling her friend, Rahul, on the phone (notice the thrills, courtesy: terrible background score) and then telling us how 'non-happening' is his friend's life. Non-happening?? Yeah. And then the viewer is introduced to what it means.
Situation 1: Playing a board game with his younger bro, and his younger bro complaining that Rahul never plays video games with him. You little poor kid, why did you sit with your elder bro with some board game in the first place. So that you can whine during the advert???
Situation 2: Girlfriend complaining that Rahul never shows her any movie. Madam, get a life. If your idea of spending time with your boyfriend is watching a movie on a cell phone, then he has all reasons to be 'non-happening' (arghh, i hate this word!)
Situation 3: Office, boss, tum kab sudhroge Rahul
Situation 4: Friends, party, let's go friends, he's so boring
BSNL 3G to the rescue..dhen ten den..it really changed his life, and mmm, should I say made it 'happening'. And hey, we didn't know that spectacled people get a pair of contact lens with every connection - may be that's why they used that ugly blue ribboned box.
The advert neither communicates to urban crowd, nor to rural junta. Terrible performances. Equally terrible score. Worse story boarding. And I can go on and on. Overall, one of the worst adverts I have come across in recent times.
@BSNL: Logon ki life badalne se pehle apni agency badlo !! It's time for you to wake up, like one of your PSU siblings, SBI, did to some extent.
Watch this one and laugh out loud for all the wrong reasons.
Let's start the autopsy now. The commercial starts with Deepika consoling her friend, Rahul, on the phone (notice the thrills, courtesy: terrible background score) and then telling us how 'non-happening' is his friend's life. Non-happening?? Yeah. And then the viewer is introduced to what it means.
Situation 1: Playing a board game with his younger bro, and his younger bro complaining that Rahul never plays video games with him. You little poor kid, why did you sit with your elder bro with some board game in the first place. So that you can whine during the advert???
Situation 2: Girlfriend complaining that Rahul never shows her any movie. Madam, get a life. If your idea of spending time with your boyfriend is watching a movie on a cell phone, then he has all reasons to be 'non-happening' (arghh, i hate this word!)
Situation 3: Office, boss, tum kab sudhroge Rahul
Situation 4: Friends, party, let's go friends, he's so boring
BSNL 3G to the rescue..dhen ten den..it really changed his life, and mmm, should I say made it 'happening'. And hey, we didn't know that spectacled people get a pair of contact lens with every connection - may be that's why they used that ugly blue ribboned box.
The advert neither communicates to urban crowd, nor to rural junta. Terrible performances. Equally terrible score. Worse story boarding. And I can go on and on. Overall, one of the worst adverts I have come across in recent times.
@BSNL: Logon ki life badalne se pehle apni agency badlo !! It's time for you to wake up, like one of your PSU siblings, SBI, did to some extent.
Monday, 7 September 2009
Rosy miss ka doggy mar gaya...
A take on yet another brilliant advert. But first, kudos to the person/agency behind the idea which changed Surf Excel forever - Stains Are Good. An idea which is one of the best living testimonies to the concept of 'brand re-invention'. An idea which leaves almost nothing for competitors to exploit. An idea which, besides changing the brand, changes the category dynamics as a whole.
The Indian avatar of the idea continues to impress consumers and critics alike. And the latest in series depicts the story about a school teacher who is upset over the death of her dog, and how stains bring a smile to her face. The story is touching and the music is nice. The kid who plays the lead in the advert is too good with weird sounds and expressions, and it seems that he's actually having a ball in the mud. Cute.
Daag Achhe Hain, and so is this advert. Enjoy.
The Indian avatar of the idea continues to impress consumers and critics alike. And the latest in series depicts the story about a school teacher who is upset over the death of her dog, and how stains bring a smile to her face. The story is touching and the music is nice. The kid who plays the lead in the advert is too good with weird sounds and expressions, and it seems that he's actually having a ball in the mud. Cute.
Daag Achhe Hain, and so is this advert. Enjoy.
Friday, 21 August 2009
Loads-a-fun
I happened to watch this new commercial of Vodafone (Busy Message Tune) and I was bowled over. Completely. So much so that I decided to write a blog on it.
The advert starts with "I am taking....a shower....I am riding...in traffic" and when I first watched it, I wondered what it was. Until the Vodafone artwork showed up, I had no clue what was in store. The fact that one doesn't know what is being sold but is still mesmerized for full 45 seconds, is something to be acknowledged for.
Vodafone (or should I say Ogilvy India) has done it time and again. Be it the cute little pug, everyday i want to fly.. jingle, the cute little pug + cute little girl combo, or the unforgattable ZooZoos, Vodafone commercials are a living testimony to the fact that a)simplicity sells and b)talent trumps the 'celebrity status-quo'.
And, they are at their very best again. The new advert is a delight to the senses; great music and an equally good direction. Use of normal people with normal (read: unpleasant) voices makes the advert resonate with audiences at a much deeper level. Listening to such voices on the screen doesn't inhibit them from singing it aloud in public, which actually helps the brand spread virally among the masses.
Overall, it's a terrific advert. Take a look:
The advert starts with "I am taking....a shower....I am riding...in traffic" and when I first watched it, I wondered what it was. Until the Vodafone artwork showed up, I had no clue what was in store. The fact that one doesn't know what is being sold but is still mesmerized for full 45 seconds, is something to be acknowledged for.
Vodafone (or should I say Ogilvy India) has done it time and again. Be it the cute little pug, everyday i want to fly.. jingle, the cute little pug + cute little girl combo, or the unforgattable ZooZoos, Vodafone commercials are a living testimony to the fact that a)simplicity sells and b)talent trumps the 'celebrity status-quo'.
And, they are at their very best again. The new advert is a delight to the senses; great music and an equally good direction. Use of normal people with normal (read: unpleasant) voices makes the advert resonate with audiences at a much deeper level. Listening to such voices on the screen doesn't inhibit them from singing it aloud in public, which actually helps the brand spread virally among the masses.
Overall, it's a terrific advert. Take a look:
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