I happened to watch this new commercial of Vodafone (Busy Message Tune) and I was bowled over. Completely. So much so that I decided to write a blog on it.
The advert starts with "I am taking....a shower....I am riding...in traffic" and when I first watched it, I wondered what it was. Until the Vodafone artwork showed up, I had no clue what was in store. The fact that one doesn't know what is being sold but is still mesmerized for full 45 seconds, is something to be acknowledged for.
Vodafone (or should I say Ogilvy India) has done it time and again. Be it the cute little pug, everyday i want to fly.. jingle, the cute little pug + cute little girl combo, or the unforgattable ZooZoos, Vodafone commercials are a living testimony to the fact that a)simplicity sells and b)talent trumps the 'celebrity status-quo'.
And, they are at their very best again. The new advert is a delight to the senses; great music and an equally good direction. Use of normal people with normal (read: unpleasant) voices makes the advert resonate with audiences at a much deeper level. Listening to such voices on the screen doesn't inhibit them from singing it aloud in public, which actually helps the brand spread virally among the masses.
Overall, it's a terrific advert. Take a look:
4 comments:
do I get any credits for this;)...??
oh yes, a bit for sure :)
roger!!!! .. dude .. same thoughts here! .. i was just thinking of writing down something about it .. and btw nicely written
hey thnx Vinay :)
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