After writing about a couple of great adverts, I just thought I'd flip. So here's a TVC, which in my view, would surely win the 'Advertising is a Joke' Award, had there been one. And I am sure that the agency, Percept, will still be happy to get an award, doesn't matter which one.
Watch this one and laugh out loud for all the wrong reasons.
Let's start the autopsy now. The commercial starts with Deepika consoling her friend, Rahul, on the phone (notice the thrills, courtesy: terrible background score) and then telling us how 'non-happening' is his friend's life. Non-happening?? Yeah. And then the viewer is introduced to what it means.
Situation 1: Playing a board game with his younger bro, and his younger bro complaining that Rahul never plays video games with him. You little poor kid, why did you sit with your elder bro with some board game in the first place. So that you can whine during the advert???
Situation 2: Girlfriend complaining that Rahul never shows her any movie. Madam, get a life. If your idea of spending time with your boyfriend is watching a movie on a cell phone, then he has all reasons to be 'non-happening' (arghh, i hate this word!)
Situation 3: Office, boss, tum kab sudhroge Rahul
Situation 4: Friends, party, let's go friends, he's so boring
BSNL 3G to the rescue..dhen ten den..it really changed his life, and mmm, should I say made it 'happening'. And hey, we didn't know that spectacled people get a pair of contact lens with every connection - may be that's why they used that ugly blue ribboned box.
The advert neither communicates to urban crowd, nor to rural junta. Terrible performances. Equally terrible score. Worse story boarding. And I can go on and on. Overall, one of the worst adverts I have come across in recent times.
@BSNL: Logon ki life badalne se pehle apni agency badlo !! It's time for you to wake up, like one of your PSU siblings, SBI, did to some extent.
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7 comments:
Guess what? BCG is BSNL's consultant!! MUHAHAHAHAHA
So much for all the fuss..
first of all kudos to u that u could actually manage to see the full advert.because in usual cases,chances are a person would give up on the ad as soon as deepika comes on screen with equally pathetic voice over and says those golden "non happening words"...
kaash bsnl waale kabhi to ad banate waqt apne audience ki dil ki awaz sun paate to kehte" jo tumko(read :target group) ho pasand wahi baat kahenge"
BTw not to forget the equally exasperating Preity Zinta's BSNL/mtnl landline nahi to main shaadi nahi karoongi' ad
@Niharika: Mmmmmm...i doubt whether management consultants have any say in advertising & promotion, else results would have been much better!
@ Aastha: "jo tumko ho pasand.." can very well be the underlying mantra for the whole of advertising industry, not just BSNL. Good observation. And oh yeah, I do remember that Zinta's equally pathetic advert for MTNL. :-)
True .. BSNL is the king of bad adverts! ..
btw.. write something on Tata AIG Life Insurance's "what goes's up, stays up" ad .. to me, it's very annoying.
PS: Life changing ads/companies never work (i hope u got it, and Aastha?) :P
Yeah its like that ad where a news reporter hits into a aeroplane at a speed of 1000kms/s as soon as a passenger cries with a tooth ache and actually asks "kya aapke tooth paste main namak hai?" grooooooooss mann karta hai aaisi ad agency walon ko ulta latkakar joota marne ka.
how do they even get the courage to make these ads and actually show it to public and than actually expecting any sane person to believe in their products and buy them.
there certainly is a competition for stupidity and bad ads running around.
@ Vinay: yeah, Tata AIG's advert is weird..i mean, usko dekhke main sochne ki shakti kho deta hoon :P
@Shivam: hahaha...boy, i never knew that the advert you are talking about wud invite such a strong reaction from audience...interesting :-)
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